Hello,
I am Kaustubh
Ideator, passionate and experienced visual communication designer and a teacher, with a diverse & strong industry background. Committed to and working towards using my skills and mind to make a positive change in the world. A dedicated mentor and educator, and enjoy helping students to develop their skills and careers.
Research Project: City Branding
City Selfie points are on rise in India. A well thought out City Selfie Point backed with Strategic City Branding can give a great boost to tourism, attract investors and have a better connect with the residents. The paper tries to shed light on the need of thoughtful Selfie Points and thereby City Branding that highlights the historic importance of the city in India; case in point Ujjain City In Madhya Pradesh State. Know More
Wide Sectoral Experience
Designing Teaching Aids, Children Publication, Pharma Promo Literature, Corporate Communications, Exhibitions. Conducted University Level Communication Design Courses in:
Branding
Designed a simple, memorable, and relevant to audience (youth) - an Identity - IL&FS Institute of Skills - IIS and then created a consistent visual identity for the institutes and all marketing materials. I am proud to have created a brand identity that helped the institutes to achieve their goals of educating and empowering youth. Also, designed, and implemented this unified branding across 200+ Skills Training Institutes across India, building progressive trainee experiences, studying demographic dynamics and ethnic preferences.
Brief Portfolio
Extensive experience in the fields of identity design, branding, packaging design, user experience design etc and recipient of an international award by Aquent.com for one of my digital illustration.
I am also instrumental in developing social instruments that are creating extraordinary business impact for organisations, maximizing ROI and impacting lives.
Editorial Illustrations
As Art Director and an Assistant Editor, at The Smart Manager, I was closely working with editorial team and the Managing Editor ‘Dr. Gita Piramal, actively participating in the editorial discussions. Through these discussions I learnt the topic very clearly which helped me illustrate and design. I created many Editorial Illustrations and covers for the magazine, which were widely appreciated and resulting in boost in the circulation of the magazine.
Publication Design
I have designed various books and magazines for a variety of target audiences - from business managers to young readers, working closely with publishers and authors
I also taught publication design at university level and my students have delivered great concepts and designs.
Wayfinding System and Environmental Graphics Design
Passionate for creating clear and concise signage that helps people navigate their way around complex spaces. Skilled in using color coding, landmarks, and other visual cues to create effective wayfinding solutions
I have conducted courses in Wayfinding and Environmental Graphics Design
Contact
I am a visual communication designer with over 25 years of industry experience and 4 years of Academics experience. I am professionally trained in Design Thinking from IDEO University, Brand Management from University of London, Human Computer Interaction Design from Industrial Development Center, IITB. Expertise in software such as Adobe Photoshop, Indesign, Illustrator, XD, Dreamweaver, Skechup, Figma and MS Office etc.
Recommendation
Kaustubh has evolved into an astute communicator capable of analyzing needs and then convincing stakeholders of design solutions. His intrinsic drive to better himself is an asset. He has constantly learnt and applied new skills to keep himself relevant and valuable to the teams. Kaustubh assumes ownership for everything that he is responsible for. This has resulted in him becoming a veritable knowledge mine and a key connector of both resources as well as relationships. Ignatius D'Rozario